How does coaching make your business more profitable?
Some people see themselves as a consultant, others as a coach. There are definitions that separate the two.
Why do you need the MAUS Accredited Partner Program?
Consultants generally deal with identifying problems and then proposing solutions that they actually implement. A coach helps the client find the solutions to the problem themselves by adopting a methodology of questions and in depth exploration that leads to the solution.
The MAUS Accredited Partner Program is primarily concerned with you making a profit and you helping your clients to make a profit. Clients do not hire a coach, a consultant or a mentor. They hire someone to help them improve their business. They hire someone that they feel comfortable with.
We will teach you how to start off as a consultant and then move into a coaching role.
Why move into coaching? Well, working purely as a consultant, you need to first find a client that understands that they have a problem. They then need to perceive you as an expert and they need to believe that you can solve their problem. This limits your market size and then when you win the assignment your revenue is limited and bound by the problem resolution.
Coaching on the other hand broadens your entire market and offers you a different framework to market your services. In coaching, your marketing communication is all about..."Have you achieved what you wanted to achieve in the last year?" ... and when the answer inevitably comes back as NO, then your response is: "I can help by keeping you focused on your goals and actions. I can help by offering you simple processes to ensure that you achieve these goals, and I can be there as a confidant, advisor and sometimes as a mentor to help you to succeed."
Your methodology then revolves around diagnostics, goal setting and action planning. And from a billing perspective you bill on a monthly regular basis. You provide regular management guidance that covers broader issues and problem solving along the way.
This all equates to a more profitable business and one where you charge on the value you provide to your client - which is immense!
If you would like to find out more about how the MAUS Accredited Partner Program can make your business more profitable, please contact us for more information.
What a great experience! Thank you MAUS for this fantastic opportunity
