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What is Coaching?

Of course, the origins of business coaching come from the sporting arena where coaches have for centuries helped athletes achieve their goals.

Coaching is a slightly different concept to consulting. Consulting implies identifying a problem within a business and proposing a solution. Coaching is more about the facilitation of a process so that the client can self help.

The analogy to sport is a good one and also helps us to understand the difference between consulting and coaching.

Imagine a tennis coach for instance. The coach talks to the athlete, shows the athlete where their skill levels are inadequate and then sets, over a period of time a plan for the athlete to improve. The plan would enable the athlete to think for him or herself in pressure situations and determine the correct shot to play. This is called coaching.

If the coach on the other hand instructed the athlete to play a particular shot (rather than having the athlete decide for themselves on the best shot to take) or even took the tennis racket off the player, stepped into the game and actually played a few sets for the athlete, then this would be an extreme version of consulting.

Business coaching therefore is about the business owner and coach collaboratively seeking a solution and formulating an action plan. It looks at a broader perspective and helps in the development and implementation of a process to drive the business forward. Consulting on the other hand is more focused around problem solving and the suggestion of specific solutions.